Resume
Tyler Kingston Johnson
Jr. Image Architect | Model | Fashion Consultant

Partnered with peers in design, production, and marketing to build a fashion brand from concept to launch, ending in a fully realized pop-up retail experience.

Selected as one of the top interns to participate in the Made to Grow program.  Contributed to marketing initiatives that lead to the development of a pop-up shop at Macys.

Developed brand identity through naming, logo design, mood boards, target customer profiling, and product category selection.

Gained hands-on experience in vendor sourcing, pricing strategy, packaging design, and campaign planning.

Assisted in designing a cohesive marketing campaign, including branded content, digital assets, influencer partnerships, and promotional materials.

Helped create and manage a content calendar spanning social media, email, and influencer outreach, ensuring consistent brand storytelling.

Assisted with photoshoot and video production for lookbooks, advertisements, and campaign storytelling.

Coordinated event marketing and merchandising strategies for the final pop-up launch, including signage, interactive onsite content, and real-time social engagement.